A recent student discount offer tempted me to visit the flagship and 3 visits later, I'm hooked. When did H&M get so good?!
When I used to think of H&M I thought of flimsy fabrics and the fact that the clothes always seemed to be seriously creased (such a pet peeve), but I've been so pleasantly surprised by the quality and trend focus of their current collections (and no creases in sight at present!).
I'm linking some of my favourite items below. For me they're definately rivalling Topshop at the moment, which is a pretty big statement!